The battle for the rights to the brand of collapsed Italian football club Fiorentina is hotting up. As the owner of Florentia, the Florence club created to replace its bankrupt predecessor, fashion entrepreneur Diego della Valle was hoping to buy the Fiorentina brand without opposition.
However, a group calling itself Real Fiorentina has entered the fray and â more worryingly for Fiorentina's fans â former owner Vittorio Cecchi Gori is dreaming of making an unlikely comeback.
