Asset Management

Abrdn ditches derided brand to rename itself Aberdeen

UK-listed asset manager drops brand introduced under previous chief executive Stephen Bird

Asset manager says change will ‘remove distractions’
Asset manager says change will ‘remove distractions’ Photo: Bloomberg/Getty Images

Abrdn, the Edinburgh-headquartered asset manager, will change its name to Aberdeen Group, ditching a much-derided brand that was put in place by former chief executive Stephen Bird.

“This is a group to be proud of, with a promising future,” said chief executive Jason Windsor.

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