Advent Venture Partners has become the second European venture capital firm this week to make an investment in an online fashion retailer with a $4.5m commitment to help Farfetch.com expand in Europe, North America and Brazil.
The move comes less than a week after Balderton Capital Management, one of the UK's largest venture capital companies, invested £6m (€7.2m) into four-year-old online fashion retailer My-Wardrobe.com.