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Advent backs online fashion retailer

Venture capital firm becomes second in a week to make investment in sector

Advent Venture Partners has become the second European venture capital firm this week to make an investment in an online fashion retailer with a $4.5m commitment to help Farfetch.com expand in Europe, North America and Brazil.

The move comes less than a week after Balderton Capital Management, one of the UK's largest venture capital companies, invested £6m (€7.2m) into four-year-old online fashion retailer My-Wardrobe.com.

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