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Amazon axes UK insurance business

Portal winds down in latest blow for Big Tech's personal finance ambitions

Wednesday 24 January 2024 at 00:01

Amazon launched its UK insurance portal in October 2022
Amazon launched its UK insurance portal in October 2022 Photo: Nathan Stirk/ Getty Images

Amazon is shutting its UK insurance business less than two years after its launch.

The online retail giant launched The Amazon Insurance Store in October 2022 with a range of home and contents policies sold through leading insurers LV, Co-op and Ageas. It said it would look to expand into more products with more partners added over time.