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Amazon axes UK insurance business

Portal winds down in latest blow for Big Tech's personal finance ambitions

Amazon launched its UK insurance portal in October 2022
Amazon launched its UK insurance portal in October 2022 Photo: Nathan Stirk/ Getty Images

Amazon is shutting its UK insurance business less than two years after its launch.

The online retail giant launched The Amazon Insurance Store in October 2022 with a range of home and contents policies sold through leading insurers LV, Co-op and Ageas. It said it would look to expand into more products with more partners added over time.

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