Adam Aron, AMC’s chief executive, has decided to run with the meme-stock bulls who helped his company avoid bankruptcy during the pandemic.

More than any CEO swept up in the meme-stock trade, Aron has come to represent the surrealism and opportunities of modern-day trading. He is a Harvard Business School graduate now known for sharing social-media memes of Reddit in-jokes. He has traded a Chinese real-estate firm, the Dalian Wanda Group, for three million individual investors he calls his community. He has promised the new shareholders dividends and free popcorn.