The Wall Street Journal

America’s Love Affair With Posh British Cars Is Under Threat Despite Trade Deal

Trade pact threatens the growth prospects of brands like Bentley and Range Rover in the key U.S. luxury market

The new 10% tariff on British cars is four times the level before President Trump launched the auto tariffs.
The new 10% tariff on British cars is four times the level before President Trump launched the auto tariffs. Photo: David Paul Morris/Bloomberg News

Americans have long been drawn to posh British car brands such as Rolls-Royce and Bentley, which in turn have come to rely on U.S. buyers. Now that special relationship is coming under strain.

Last week’s U.S.-U.K. trade pact spared the British auto industry from the worst of President Trump’s sweeping tariffs while casting doubt over its prospects in a key growth market.

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