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Amid exchange war, Nasdaq loses a battle

Battle for US listings business intensifies in wake of merger frenzy

Five days after the parent of the Nasdaq Stock Market made a bid for the parent of the New York Stock Exchange, one of Nasdaq's hottest IPOs in recent years is planning to bolt for the NYSE, according to people familiar with the matter.

SuccessFactors, a Californian software company, is planning to switch its listing to NYSE from Nasdaq, the company plans to announce as early as Wednesday. The company also is planning to list its shares in Europe on NYSE Euronext in Paris and at Deutsche Börse in Germany, where the company has a large employee base.

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