Ashley picks Seymour Pierce for Newcastle sale

Seymour Pierce has landed the role of sole adviser to billionaire businessman Mike Ashley on his sale of Newcastle United Football Club, marking the sixth time the London-based investment bank has been mandated to work on the sale of one of the UK’s top-flight teams.

Ashley, who owns sports retailer Sports Direct International, acquired Newcastle in May last year for about £135m (€170m) from previous joint-owners Sir John Hall and Freddy Shepherd.

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