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Danish pensions giant makes its move in the UK

ATP unveils 'Now Pensions' brand and detail of its plans for taking on the country's existing pensions providers, ahead of 2012 reforms

ATP, the €73bn Danish state pension fund, formally launched into the UK savings market this morning, becoming one of a handful of competitors jockeying to manage a slice of the new pensions assets that will flood in once saving becomes compulsory for all UK workers from next year.

ATP has been planning its move for just over a year, sending its head of international operations, Morten Nilsson, to London last June to open its first office outside Denmark.

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