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Barclays doesn’t want to be cool

The London-based lender’s latest strategy keeps the focus on two out-of-favour areas: investment banking and the UK

Barclays' shares jumped around 6% on 20 February, despite disappointing 2023 financial results
Barclays' shares jumped around 6% on 20 February, despite disappointing 2023 financial results Photo: Jason Alden/Getty Images

Few themes have been as unpopular among investors in recent years as European investment banking and the UK. Barclays wants to double down on both.

The bank’s shares jumped around 6% on 20 February, despite disappointing 2023 financial results. Pre-tax earnings fell 6%, but investors cheered the promise of at least £10bn, equivalent to around $12.6bn, in dividends and buybacks between 2024 and 2026, as part of a broader strategic overhaul and cost-cutting campaign.

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