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Asset Management

BlackRock topples Schroders as UK’s top fund brand

Polar Capital and Liontrust also dropped down Broadridge's annual list

Passive products and competitive pricing drive US giant up the rankings
Passive products and competitive pricing drive US giant up the rankings Photo: Angus Mordant/Getty Images

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BlackRock has knocked Schroders off the top of an influential ranking of UK fund brands, with the US behemoth also edging past JPMorgan and Fidelity International to claim the number one spot.

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