While Canary Wharf may be resplendent with bankers, coffee shops, on-the-hop eateries and high street fashions, what it has been missing is some serious high-end design chic. Until now. Hugo Boss opened a new store last week, and to celebrate the fashion label has teamed up with Brummell, Smirnoff Black and Mercedes-Benz for an exclusive VIP launch event on April 3, and you have the chance to win one of 50 pairs of tickets to attend.

Hugo Boss is the first luxury brand to open in the Wharf, with an impressive 2,800 sq ft menswear store carrying three lines: Boss Black, Boss Orange and Boss Green. The collections comprise everything a well-dressed man could need, from luxury tailoring to fashionable sportswear.