Bonaparte once advised “Take time to deliberate; but when the time for action arrives, stop thinking and go in.” Fellow-country man and star manager Edouard Carmignac has echoed Old Bony’s sentiments, and has taken out a full-page advert in today’s Financial Times, demanding action from the European Central Bank.

According to the advertising rates in 2011, a full page colour advert in the FT costs $152,830, and at approximately $500 a word, Carmignac, founder of French asset manager Carmignac Gestion and one of the best known names in European asset management, did not hold back.