IN THE EMBAJADORES room at the Habana Libre hotel the air is thick with the sweet, honeyed smoke of cigars. Outside, Havana's La Rampa street bustles with the sound of the early-evening crowd. A queue forms around Coppelia's parlor, a favorite with the locals, reputedly making the best ice cream on the island. Beyond, a short walk away, lies the Malecon, the weathered promenade that snakes its way around Havana's northern coastline, busy filling up with Cubans who go there to meet, flirt, smoke and exchange gossip.

Back inside the Habana Libre, once the headquarters of Fidel Castro's revolutionary armed forces, the Embajadores room is virtually full. Around 500 cigar aficionados, a mix of distributors, importers, specialists and enthusiastic smokers have gathered for the premiere of Trinidad's Robusto T.