Citigroup has appointed a new head of Latin American banking and filled two additional senior roles in the region, joining the host of investment banks that have recently increased their focus on the emerging markets there.

Eduardo Cruz, co-head of Citigroup's global industrial group, will move to a new role as head of banking for Latin America, according to an internal Citigroup memo. He will be based in New York and report to both Raymond McGuire, head of global banking, and Fernando Quiroz Robles, chief of the institutional clients group for Latin America. Cruz joined Citigroup in 2005.