Cofunds, the UK fund supermarket, and Inter-Alliance Group, the national independent financial advisory, have launched an online fund supermarket.
The Cofunds platform acts as a business-to-business intermediary consolidation service. By accessing the Cofunds individual savings account, Inter-Alliance clients can customise their ISA from 240 funds managed by 25 fund managers online. Cofunds said that the deal had created the UK's largest selection of online funds.