Asset Management

Columbia Threadneedle eyes market share gains with active ETF plans

Asset manager is preparing to become the latest entrant to Europe’s ETF market

Columbia Threadneedle, which is headquartered on Cannon Street in London,  considers ETFs as a new growth area for its business
Columbia Threadneedle, which is headquartered on Cannon Street in London, considers ETFs as a new growth area for its business Photo: Alamy Stock Photo

Columbia Threadneedle says it wants to win market share from some of its larger rivals in Europe, as the $690bn asset manager gears up to make its debut in the continent’s fast-growing ETF market.

The London-based firm, which is owned by US-headquartered Ameriprise Financial, plans to roll out four active ETFs later this year. It will join a host of other asset managers that have launched active ETFs in 2025, including Jupiter and HSBC.

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