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ESG

Competition watchdog shells out £1.3m on greenwashing probes

Competition and Markets Authority staff have spent an estimated 29,471 hours on reviews which drew in Unilever and Asos

The UK antitrust regulator has expressed concerns that language and leafy imagery used by Unilever makes its cleaning products and toiletries appear more 'natural' than they really are
The UK antitrust regulator has expressed concerns that language and leafy imagery used by Unilever makes its cleaning products and toiletries appear more 'natural' than they really are Photo: Costfoto/Getty Images

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The competition watchdog has racked up a seven-figure bill and dedicated thousands of staff hours into a watershed greenwashing investigation that has drawn in UK household names such as Asos, Boohoo and Unilever.

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