For an indication of the focus on emerging markets at Credit Suisse, count how many times they are mentioned in the Swiss bank’s recent financial reports.

Revealing third-quarter results in October at the same time as mapping out a new strategy and structure for the bank, new chief executive Tidjane Thiam made eight references to emerging markets or economies in his letter to shareholders. Business in "key growth markets" such as Asia-Pacific markets will be scaled up, he said, adding that those markets "present the best opportunities for significant and profitable growth in the medium to long term".