Crypto is taking a stab at respectability. Gone are the shabby shorts worn by the likes of Sam Bankman-Fried and the obsession with having Lamborghinis at corporate events. 

As the sector tries to fit in with mainstream finance, ‘crypto bros’ are looking to shed their reputation for wild parties, swapping flip-flops for business suits and putting on more conservative conferences to attract investors who would previously have gravitated towards ‘tradfi’.