Daily Mail and General Trust, the UK newspaper group whose flagship publication, the Daily Mail, has led a charge against "excessive" bonuses in the public sector as well as in banks, has itself come under fire over pay from governance watchdogs once again.

The advisers Pirc and Manifest, who work on behalf of institutional shareholders to flag up companies that are flouting best practice, have criticised DMGT for setting bonus targets that are not sufficiently challenging.