J Sainsbury, the UK supermarket chain, appears to have succeeded in its ambition to woo international bond investors, as Deutsche Bank and HSBC sold a larger-than-expected debt issue denominated in euros.

Deutsche and HSBC launched a €750m ($644m) bond with a maturity of seven years on Wednesday, which was aimed at attracting investors outside the UK, Sainsbury's traditional bond-buying base. The deal, which was accompanied by a smaller sterling debt issue, was considerably larger than the market had been expecting.