The crypto asset dogecoin has been on a meteoric trajectory with retail investors from all corners of the internet ploughing into the digital currency over the last 30 days.

Dogecoin, which was founded in 2013 to poke fun at other alternative coins vying to challenge bitcoin’s dominance, is now being viewed as a legitimate investment by Redditors and crypto fiends alike. Its name is in reference to a meme about a talking Shiba Inu dog with poor grammar, with catchphrases such as “much wow”, “very concern” and “such doge”.