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Auto-enrolment fails YouTube test

A YouTube advertising campaign for the government’s new workplace pension scheme has fallen flat, with just 3,500 hits in its first week

“Workplace pensions. We’re all in”, says the Department for Work and Pensions’ latest YouTube clip, aimed at the up to 10 million people who could be automatically enrolled into a pension scheme, starting from next week. Well, 3,510 people are in, anyway.

That is the number of hits the YouTube video has registered since it was uploaded on September 17 http://bit.ly/SiF3c7.

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