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Boo.com co-founder makes 4.3x return at new firm

eEquity has sold out of its four-year investment in home appliance retailer WhiteAway Group

A private equity firm launched by a co-founder of high-profile dot com casualty boo.com has made a 4.3 times return on its first portfolio company.

eEquity, founded in 2010 by entrepreneurs Patrik Hedelin and Magnus Wiberg to invest in Nordic online retailers and price comparison websites, has sold its 28.1% stake in white goods retailer WhiteAway Group to entrepreneur Anders Holch Povlsen, according to a statement from eEquity.

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