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Eurazeo’s Virginie Morgon: My first deal

The Eurazeo chief on how finding fake Moncler goods in Shanghai helped her understand the brand’s international potential

Virginie Morgon's first deal was an investment in Moncler in 2011
Virginie Morgon's first deal was an investment in Moncler in 2011 Photo: Ludovic Marin/Getty Images

What was your first deal?

The first deal I led was the investment in Moncler in 2011, which was then also the first international deal for Eurazeo for a couple of years, ushering in a new stage. We bought a 45% stake in the Italian luxury apparel group with the goal of boosting Moncler’s international presence, specifically in China and the US, and its digital footprint, transforming it into a truly global luxury brand with a focus on, but also beyond, fashion.

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