Iveagh, the Guinness family office, is seeking to market its brand to retail investors through the launch of a pooled fund.

The new fund, Iveagh Wealth, wants to generate returns of 9.5% a year by investing in a range of assets including hedge funds, private equity, commodities, equities, bonds and cash. It will invest almost entirely in listed securities. It will also draw on a quarterly asset allocation rebalancing to reduce risk exposures through the use of exchanged-traded funds and government bonds.