A London fintech firm named Lanistar, which claims to be developing “the world’s most secure card”, has been subject to a warning by the Financial Conduct Authority for operating without authorisation.
Lanistar launched a major advertising campaign on 16 November, paying online influencers, sport stars and social media personalities to talk about its product on platforms such as Instagram and Twitter. Those who touted the firm’s product to its Generation Z and millennial demographics included footballer Luis Suarez, Love Island celebrities and TikTok influencers.