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Asset Management

Fidelity investors to choose between robo advisor and human-cyborg hybrid

Assets under management at robo-advisors reached nearly $1tn at the end of the first quarter, up 26% from the same period a year ago

Fidelity Investments has offered investors two distinct flavours of robo-advice: a purely digital investment management service called Fidelity Go; and a “cyborg” or hybrid, offering that pairs automated investment management with human financial planners

Now it plans to blend both flavours into one, to provide financial planning and coaching to more young and first-time investors.

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