Fidelity International has, once again, become the brand for the asset manager's businesses outside the US.

The rebranding follows several years, during the business called itself Fidelity Worldwide Investment. Its US sister company is branded Fidelity Investments, while its investment arm is called Fidelity Management and Research. To confuse things further, the London-based international holding company is FHL owned by FIL Ltd of Bermuda.