You heard of Brics. Then there was Next-11, MINT and all sorts of initials aimed at identifying which countries were going to give the world economic growth. Well, here are the next initials to remember in that group: BABCAM.

Yes, this year one of the themes running through the discussions at the World Economic Forum in Davos was the increasing growth potential of BABCAM, Big Area Between Canada and Mexico, otherwise known as the US. If this rosy scenario comes to pass then the implications for anyone setting a global strategy for a financial company are substantial.