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Freshfields drops ‘Bruckhaus Deringer’ in US-focused rebrand

Magic Circle firm overhauls brand amid US push

Freshfields moved to a new London base at 100 Bishopsgate in 2021 Mike Kemp/In Pictures via Getty Images
Freshfields moved to a new London base at 100 Bishopsgate in 2021 Mike Kemp/In Pictures via Getty Images Photo: In Pictures via Getty Images

Freshfields Bruckhaus Deringer has dropped “Bruckhaus Deringer” from its name and has unveiled a new logo as part of a major brand overhaul.

The firm’s name was coined in 2000 as a result of a three-way-merger between London-based Freshfields, German firm Deringer Tessin Herrmann & Sedemund and Austrian firm Bruckhaus Westrick Heller Löber.

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