Move over investment banking, make way for asset management. Experts agree that careers on the buy-side are becoming increasingly appealing. Masters of Business Administration (MBA) students, graduates and sell-side staff are queuing up for some of the feel-good factors no longer available at the banks.

At the London Business School, 4% of MBA students went into asset management last year. This may be a trickle rather than a flood, but it is thought to be the start of something more substantial. 'We are seeing the beginnings of a trend for students to move in favour of asset management and private wealth management,' says Natalie Nahum, associate director in charge of finance placements. The London Business School has only just started bringing out figures for students going into asset management and has not tracked such statistics before.