Geneva-based Société Bancaire Privée, which has had a chequered past, has been renamed Banque Profil de Gestion to link it more with its main shareholder, the Milan-based Banca Profilo.

As part of the revamp, the rebranded bank has also appointed Franco Antamoro de Céspedes as its new chairman. He replaces Renzo Cenciarini, who is stepping down.