Private Equity

Gentlemen first: Private equity raises hurdles for female founders

Biases and expectations of failure are some of the problems women face when pitching to male investors

Gentlemen first: Private equity raises hurdles for female founders
Photo: Getty Images

London-based venture capital investor Anya Navidski was pregnant and hunting for a modern breast pump. Nothing was quite right, until she heard about a US-based start-up with a great product. The problem was the company’s female founder was struggling to get financing, and the pump was not available in the UK.

For Navidski, the personal tale highlighted a broader pattern that was all too familiar.

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