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The economics of the Olympics

Goldman Sachs has predicted the number of medals that will be won by each country at the upcoming games, as well as analysing the economic impact on the host country

As London gets ready to host the Olympics at the end of this month, Goldman Sachs researchers have analysed data to produce possible links between economics, markets and the games – and to predict the likely medals table.

Goldman Sachs researchers have found that over the past 10 Olympics, the host nation has won an average 54% more medals than in Games it did not host. The bank's report, The Olympics and Economics 2012, said: "If medals are your preferred currency, this represents a high return on investment."

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