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Goldman Sachs taps Jennifer Lopez to boost 10,000 small-biz campaign in the Bronx

Women participating in the firm's small business effort were deeply affected by Covid regardless of experience or industry

By Bérengère Sim
In a LinkedIn post, Jennifer Lopez thanked Goldman Sachs chief executive David Solomon and his team for helping small business founders 'get the access and resources they deserve'
In a LinkedIn post, Jennifer Lopez thanked Goldman Sachs chief executive David Solomon and his team for helping small business founders 'get the access and resources they deserve' Photo: Getty Images for MTV/ViacomCBS

US bank Goldman Sachs has partnered with A-list superstar Jennifer Lopez to reach Latina businesses in New York.

Singer and actor Lopez, who is of Puerto Rican heritage, returned to her roots in New York's Bronx to get together with a group of entrepreneurs alongside Goldman's chief executive David Solomon at The Lit Bar in the same area.

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