Dane Holmes knows a lot of people don’t like Wall Street. Not regulators, not the stock market, not the college graduates flocking to Silicon Valley. For the past decade, Holmes has been the contrarian voice, tasked with presenting a humbler, friendlier face of Goldman Sachs.

He ran investor relations from 2007 to 2017, trying to win back investors who bolted during the financial crisis. Since then, he has overseen the bank’s human-resources and recruiting efforts, where he has tried to diversify Goldman’s majority male, white workforce and make finance cool again as a destination for recent college grads.