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Hellman and WPP set to enter Aegis fight

Hellman & Friedman, the US private equity firm, has waded into the battle for UK media buyer Aegis, which is attempting a £1.57bn (€2.31bn) friendly merger with French advertising group Publicis amid stake building by financier Vincent Bolloré.

Bolloré disclosed today he now holds 12.6% of Aegis.

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