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How Fidelity’s crypto trading launch could threaten Coinbase and Robinhood

Fidelity Investments is launching a platform for retail investors to trade cryptocurrency, a competitive push by the asset manager into a space crowded with players including Coinbase and Robinhood.

Fidelity, a Wall Street stalwart, announced on 3 November that it would allow individual investors to buy, sell and hold bitcoin and ether through Fidelity Crypto, a brokerage service that puts crypto and traditional investments in one place. Investors will be able to invest as little as $1 and trading will be fee-free.

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