The last decade has witnessed dramatic changes in the financial markets, which have been reflected in the jargon that the media have used to describe the period. Financial News has charted how many times certain words have been mentioned in the news over the past 10 years.
Back in 1999, there were just 3,084 published articles that contained the word "subprime"; and until the credit crunch of 2007, it had never been used more than 7,000 times in any given year, according to Factiva.