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How Robinhood’s fairy tale started to unravel

An online brokerage that helped usher in an investing revolution faces a number of new threats. Where does it go from here?

Few companies embodied the market mania of the past two years quite like Robinhood.

The flashy online brokerage ushered in an investing revolution at the start of the Covid-19 pandemic that, for the first time in decades, made trading cool. Robinhood’s easy-to-use interface hooked millions of Americans on buying and selling stocks, options and cryptocurrencies. A raging bull market helped turn many newbie investors’ trades into wins.

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