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Internet is essential to European mutual fund success

Asset managers must get their technology right if they are to succeed in penetrating the European mutual fund market.

Steven Miyao, chief executive of US-based e-business strategy consultants kasina, said: &quotEuropean mutual fund companies, in general, are barely scratching the surface of what is possible in financial professional online servicing. Over the next 18 months fund companies truly committed to the internet will be significantly enhancing their current offerings.

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