Private Equity

Investors circle sports funding platform backed by Liverpool FC legend Kenny Dalglish

Keeps is looking to raise cash to shake up how fans buy in to their clubs

Sir Kenny Dalglish is amongst a host of high-profile figures lending weight to a new platform trying to democratise sports ownership
Sir Kenny Dalglish is amongst a host of high-profile figures lending weight to a new platform trying to democratise sports ownership Photo: James Baylis/Getty Images

Football legend Sir Kenny Dalglish is among the high-profile names backing a new platform looking to cash in on a boom in sports investing.

Keeps, a platform for minority equity stakes, income sharing agreements and sale-and-leasebacks to “democratise ownership in sports assets”, is set to launch later this year, Financial News has learned.

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