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JP Morgan enlists startup in battle for mobile wallets

Bank partners with LevelUp, an app maker that lets restaurant customers earn rewards when ordering food from their phones

Seth Priebatsch, the founder and chief executive of LevelUp
Seth Priebatsch, the founder and chief executive of LevelUp Photo: Getty Images

JP Morgan has enlisted a 28-year-old dorm-room entrepreneur to get in on the future of mobile shopping.

Seth Priebatsch is founder and chief executive of LevelUp, a five-year-old Boston-based software and app maker that enables restaurant customers to use their mobile phones to order food and pay for it before setting foot in the restaurant, all while earning rewards and never having to swipe a credit card.

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