News

Law

Asset Management

Investment Banking

Wealth

Hedge Funds

People

Newsletters

Events

Lists

Crypto

SEC fines Kim Kardashian $1.3m over misleading crypto ads

The reality star failed to disclose that she was paid $250,000 to post about EthereumMax’s crypto tokens in 2021

Kim Kardashian’s fine comes as the SEC has turned up the heat on the crypto industry
Kim Kardashian’s fine comes as the SEC has turned up the heat on the crypto industry Photo: James Devaney/Getty Images

Kim Kardashian has been hit with a $1.26m fine from US regulators for touting cryptocurrency on Instagram without disclosing she was paid to do so.

The reality TV star, who has more than 250 million followers on Instagram, has agreed not to promote crypto for three years, and settled the fine with the Securities and Exchange Commission after failing to state that she was paid $250,000 to post about EthereumMax’s crypto tokens in 2021.

WSJ Logo