Royal KPN, the Dutch telecommunications company, will build a cross-border retail offering into its secondary share sale planned for November, following in the footsteps of Germany's Deutsche Post and Deutsche Telecom.

KPN, which on Monday disclosed some of the terms of its secondary offering, will be selling shares to the retail sector in Germany, Italy and Spain, as well as its home base in the Netherlands. It is the first Dutch company to sell shares to retail investors outside its home country.