What will Bernard Madoff's new life be like in the federal prison here? It wouldn't be very comfortable if Denise Pipkin had anything to say about it.

Pipkin, 49 years old, runs the Trading Post pawn shop, a busy gathering place in this small recession-battered town. She's miffed that the disgraced financier, who on Tuesday began serving his 150-year sentence, will have access to cable TV in prison, which she considers a luxury. To her, Madoff represents the Wall Street excesses that led to Main Street's woes.