The London Stock Exchange has found a novel way to boost profits and diversify its revenues at the same time – by turning to premium phone lines.
Not adult chat lines, but almost as sexy. For 55p a minute you can check the latest share prices in your portfolio by calling the premium rate 09058 890 190. Sadly, the exchange refused to comment on how much money it makes from retail investors using the service, or indeed, why the service doesn't work.
